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15 For we are the sweet fragrance of Christ [which ascends] to God, [discernible both] among those who are being saved and among those who are perishing; 16 to the latter one an aroma from death to death [a fatal, offensive odor], but to the other an aroma from life to life [a vital fragrance, living and fresh]. And who is adequate and sufficiently qualified for these things? 17 For we are not like many, [acting like merchants] peddling God’s word [shortchanging and adulterating God’s message]; but from pure [uncompromised] motives, as [commissioned and sent] from God, we speak [His message] in Christ in the sight of God.

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